FOR IMMEDIATE RELEASE
October 16, 2025
1 in 3 Canadians Live with Back Pain: This World Spine Day, Experts Say It’s Time to Invest in Your Spine
Toronto, ON – Back pain affects 1 in 3 Canadians every year and is the leading cause of disability worldwide. This World Spine Day (October 16), the Canadian Chiropractic Association (CCA) is calling on Canadians to ‘Invest in Your Spine’ with small, everyday activities and movements that protect long-term health.
“Investing in your spine doesn’t require a big budget,” says Dr. Ayla Azad, CEO of the Canadian Chiropractic Association. “It means making consistent choices, from taking posture breaks at work to staying active daily, that support your spine today and prevent pain tomorrow.”
Why ‘Invest’?
The campaign reframes investment as an investment in your time, energy and in expertise.
- Invest your time: taking breaks, stretching, and moving for at least 30 minutes a day.
- Invest your energy: carrying backpacks properly, sitting well, and using safe lifting techniques.
- Invest in expertise: seeking professional care from chiropractors and other healthcare providers when needed.
Stories from Canadians
World Spine Day 2025 features real stories from across Canada, including:
- With support from Dr. Karishma Kapoor, Teresa has managed her scoliosis through chiropractic care and gained the confidence to stay active and pursue her fitness goals.
- Dr. Martin Lai, whose mother’s rehabilitation inspired a career in chiropractic.
- Dr. Michelle Zemari, who helps new parents find accountability and balance while protecting their spine health.
Call to Action
This October 16, the Canadian Chiropractic Association and its members encourage Canadians to invest in their spine health by:
- Moving their body through sport, walking, stretching and play!
- Adjusting their workstation or posture throughout the day
- Seeking professional care
- Share their actions using #WorldSpineDay.
Resources including a printable handout and blog posts are available in English and French at https://chiropractic.ca/world-spine-day/.