FOR IMMEDIATE RELEASE
Toronto, ON — October 16, 2026 — The Canadian Chiropractic Association (CCA) is calling on Canadians to prioritize their spinal health and well-being this World Spine Day (WSD) with approximately four-in-five individuals currently experiencing back pain at some point in their lives.
Back pain is the leading cause of disability globally, and WSD is one of the largest public health initiatives coordinated annually by the World Federation of Chiropractic. This year’s theme for WSD is: “Spine Health for Life” — recognizing that spinal health is fundamental to mobility, independence, and meaningful participation throughout all stages of life.

The CCA and its members are encouraging Canadians to embody this theme by:
- Making time to move daily (i.e. going for a walk, incorporating gentle stretches into your routine, or participating in a sport).
- Adjusting workstations or posture throughout the day.
- Connecting with qualified health care professionals, including chiropractors, who can support your spinal health.
- Exploring the CCA’s WSD resources (available in English and French).
- Sharing actions online using #WorldSpineDay or #SpineHealthForLife.
“The focus for WSD this year encourages prevention, early intervention, and rehabilitation to help reduce avoidable disability and support healthier, more resilient communities, including here in Canada,” said Dr. Ayla Azad, CEO of the CCA.
“A healthy spine is influenced by movement, ergonomics, mental and emotional health, nutrition, safe environments, and access to evidence-based care such as chiropractic. Whether you’re 25 or 85, your spine literally carries you through every moment that matters. That’s why it’s crucial for Canadians to ‘Move Like It Matters‘ — because it does.“
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About the Canadian Chiropractic Association (CCA)
The CCA represents over 8,000 Doctors of Chiropractic (DCs) across Canada who treat and manage musculoskeletal (MSK) conditions that impact the health of millions of Canadians. Every year, at least 4.7 million Canadians rely on DCs to help manage the serious burden of MSK pain and disease. As one of Canada’s largest primary contact health care professions, DCs provide evidence-based, non-invasive, drug-free manual therapies.
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